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Design for print and screen
Brand identity system design

 

We plan, design and build successful brand identity design systems.
Using our unique 8PhaseDesignProcess™ and P.I.E.S.™ designed to create immediate impact at whatever stage you are along your brand development lifecycle.

  • Team
  • Research, analysis, discovery
  • Strategy—External and internal
  • Brand Matrix—brand statements, competitor statement, customer stories.
  • Logo, device, name—stacks and straplines.
  • Colours
  • Typography
  • Style sheets
  • Implementation
  • Guardianship

We have creative ways of analysing, stress testing and refining established and emerging brands.

From pre start, start-up, sole trader to enterprise organisations working on client and agency side we have a proven track record of multiple successes with brand identity design.

Project scopes will all vary being as they are tailored to individual needs but a summary of the kind of processes covered beow.

Sole trader, freelancer and small businesses brands

Visual and textual analysis in the form of comparative brand sheets  

  • Brand Matrix—brand statements, competitor statement, customer stories.
  • Logo, device, name—stacks and straplines.
  • Colours
  • Typography
  • Style sheets

S.M.E. brands

Visual and textual analysis in the form of an analytical brand book

  • Research
  • Strategy
  • Brand Matrix—brand statements, competitor statement, customer stories.
  • Logo, device, name—stacks and straplines.
  • Colours
  • Typography
  • Style sheets

Enterprise organisation, multinational brands

Visual and textual analysis in the form of an analytical brand book

  • Team
  • Research, analysis, discovery
  • Strategy
  • Brand Matrix—brand statements, competitor statement, customer stories.
  • Logo, device, name—stacks and straplines.
  • Colours
  • Typography
  • Style sheets
  • Implementation
  • Internal comms
  • Guardianship